WHERE IT STARTED
THE ORIGINAL SPARK.
Jake and Reba blended their families in 2019, bringing six kids together under one roof, and married in July 2022. Staying active and making protein shakes at home were already part of everyday life for us.
HYPE · MARYVILLE, MISSOURI
OUR STORY.
From a family idea to a hometown stop for good drinks and good people.
THE IDEA
A SOCCER-WEEKEND FIND.
At one of our daughter's soccer events, we stopped at a nutrition drink shop and fell for the drinks and protein shakes. We kept going back, and eventually asked how we could bring something like it home to Maryville.
OPENING THE DOORS
THE MARYVILLE DREAM.
The answer was simple: open one. That idea became Hype. Over the years we grew the original concept into our own independent brand, serving drinks and products we genuinely love.
TODAY
OUR MARYVILLE HEART.
Hype is more than a place to grab a drink. Customers become familiar faces, our team becomes part of the Hype family, and our kids are still part of the business.
FROM OUR FAMILY TO YOURS
EIGHT OF US.
ONE BIG THANK YOU.
Ours is a big family: Jake, Reba and six kids, with busy schedules and a whole lot of love in between. Building Hype while raising this crew has only been possible because of you.
From hanging our Hype sign to our wedding day, family trips and every ordinary weekday, Maryville has shown up for us. Every drink you order, every kind word and every time you stop in to say hi means more to us than you know.
Thank you for supporting our family. We love being your hometown Hype.Jake, Reba & the kids
Locally owned. Family built. Maryville fueled.
LOCALLY OWNED
Hype is owned and run right here in Maryville by people who call it home.
FAMILY BUILT
Built by Jake and Reba and their six kids, Hype is a family business through and through.
MARYVILLE FUELED
We're here to keep Maryville moving and to show up for the community that shows up for us.